Sports Team Case Study
The Problem:
Whilst having a huge global fanbase, football clubs have always struggled to truly connect and interact with fans outside of one way communications and promotions. This leads to challenging PR situations, lack of trust and missed opportunities in commercially.
The Solution:
Using Fora they can create a community app that allows their supporters to come together and talk about the club. This valuable channel means they can not only listen to what the community want and feel but also directly interact with them in 2-way dialogue.
Value It Creates:
Increased awareness of supporter sentiment
Better relationship with fans through better comms
Increased revenue through more sponsorship channels and merchandising
Adam Field, Head of global fan engagement at Chelsea FC
“Fans have opinions, and this is dangerous when you have global platforms like Twitter and Instagram, whereby people can put out a point of view, right or wrong, cultivate an audience around that point of view, right or wrong, and elevate an argument that can be detrimental to the club.
It is critical to be proactive in this space, but that does not mean policing comments and having to mitigate against bad comments, it is about understanding what is happening in the world around us and ensuring we are one step ahead of that.”